Tom is a designer and is father to two girls. In his spare time, he co-hosts a podcast around design with his friend Craig. Creating a podcast is time-consuming. It requires a lot of personal commitment to make time for podcasting when one has a full time job and a family. However, Tom and Craig enjoy this activity very much because it enables them to connect with people. It is also enriching on a personal level because they get to talk about their passion, design, with the different guests of the podcast.

Like Tom, most podcasters enjoy podcasting 🎙️ because it is a social exercise to connect with people. However, whereas a conversation implies a peer-to-peer communication, podcasting is currently a highly top-down activity. Listeners are de facto in a passive position.
Problem Statement
Because the different publishers display very little quantitative data, podcasters rely on interaction with their audience to evaluate the success of their episodes. They notably rely upon feedback on social media in order to understand their audience. 🔍​​​​​​​

They however face difficulties generating interaction. 😒 Podcasting is indeed very time-consuming. Podcasters spend so much time producing their podcast that when this is done, they have little time or energy left for communication, as on social media. 
This is why podcasting can sometimes appear like throwing a bottle into the ocean... 🌊 
The Brief
How might we help amateur podcasters increase engagement with listeners?
The Solution
Commute is a service designed to help podcasters increase engagement with listeners. How does it work?

The service provided is made up of: 
1⃣ analytics and input for podcasters on a website to help them pilot the project of their podcast 
2⃣ in parallel, a voice experience for listeners to enable them to react live to the podcast.
A New Interaction Between Podcasters and Listeners
The purpose of this project is to change the way that different people create and consume podcasts.
Thus, this project aims at: 
1⃣ creating or preserving an active listening experience 2⃣ encouraging the podcaster to take the listener into account when he or she creates a podcast by giving them engagement metrics. The consequence: the raising of the visibility of the podcast.​​​​​​​
The Voice Experience
The Next Steps
Although the service has been tested at home, and works, if I had had more time I would have liked to explore a completely different context of use, that of public transportation.
I would also like to study the technical possibility of improving the invocation phrase: if the app can identify what podcast and which episode is being listened to, then the user doesn't need to send this input (title of the podcast and number of the episode) and he or she can access the service right away. 
Being able to identify the timecode of the reactions within a publisher (for instance Spotify or Apple podcast) would also improve the analytics dashboard by permitting the building of heat maps of the episodes. That would help podcasters improve their podcasts by understanding what triggers listeners' reactions.


Additional Information

You may also like

Back to Top